Saturday 5 May 2018

WHEN 'VARIETY' GOT 'REVENGE'D!


Celebrating their success in having the number one and two highest grossing films at the box office at that point with Star Wars and The Empire Strikes Back, Twentieth Century Fox and their marketing teams were eager to publicise Revenge of the Jedi - the third chapter of the STAR WARS saga, then in production - in the American Variety entertainment newspaper in 1982, via a special and lavish gate-fold pull-out poster advertorial that has become a lovely collector's item.