Showing posts with label PUBLICITY. Show all posts
Showing posts with label PUBLICITY. Show all posts
Saturday, 5 May 2018
WHEN 'VARIETY' GOT 'REVENGE'D!
Celebrating their success in having the number one and two highest grossing films at the box office at that point with Star Wars and The Empire Strikes Back, Twentieth Century Fox and their marketing teams were eager to publicise Revenge of the Jedi - the third chapter of the STAR WARS saga, then in production - in the American Variety entertainment newspaper in 1982, via a special and lavish gate-fold pull-out poster advertorial that has become a lovely collector's item.
Saturday, 14 April 2018
CLASSIC MERCHANDISE: PROMOTING 'REVENGE' FOR '83
Recently listed by a seller on Ebay America, this is one of the gorgeous press packs sent out by FOX and Lucasfilm in 1982 to teaser/promote the upcoming Revenge of the Jedi to various magazine and newspaper editorial departments of the territory, especially via tantalizing open-up production painting art by Ralph McQuarrie of the Sail Barge battle on Tatooine, which is beautifully reproduced.
Labels:
1982,
BIB FORTUNA,
C-3PO,
EPISODE VI,
JABBA'S PALACE,
MERCHANDISE,
PRESS PACK,
PRODUCTION PAINTING,
PUBLICITY,
R2-D2,
RALPH MCQUARRIE,
REVENGE OF THE JEDI,
SAIL BARGE BATTLE,
TATOOINE
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