Showing posts with label MEDIA AND PUBLICITY. Show all posts
Showing posts with label MEDIA AND PUBLICITY. Show all posts

Monday, 4 December 2023

'REVENGE' OF THE PRODUCTION STILLS!


Here's a few further great 35mm image slides from Return of the Jedi that went out to media and merchandising companies with Revenge of the Jedi logo captioning either prior to the name change to Return, or regardless uncorrected of either title, during 1982/83.




Art by Joe Johnston.

Saturday, 28 October 2023

'REVENGE' OF THE GRAPHIC!


Movie poster art is vitally important in selling any film to the general public either before or during its theatrical release. And when it comes to the evolving Star Wars movie series, just as important in the marketing is each adventure's logo, which goes through many iterations before the final one is locked in for use. Here's an early hand drawn graphic by designer Jay Vigon for Revenge of the Jedi, which has intriguing differencies to the final version used for what would ultimately become Return of the Jedi by 1983.

An image that was part of an online propstore auction from earlier in 2023.

Thursday, 14 January 2021

A UK 'REVENGE' SNEAK-PEEK


One of the striking gold advert posters promoting the screening of a Revenge of the Jedi trailer playing exclusively with the UK's exciting re-release double bill Summer 1982 screenings of Star Wars and The Empire Strikes Back in cinemas from May 30th onwards (of which 220 prints had been release struck, with a prior exclusive premiere engagement at London's Odeon Leicester Square one week earlier). By Christmas, the double bill became singular screenings of Empire, though I cannot confirm if the Revenge trailer was still screening with it by that point.

Saturday, 5 May 2018

WHEN 'VARIETY' GOT 'REVENGE'D!


Celebrating their success in having the number one and two highest grossing films at the box office at that point with Star Wars and The Empire Strikes Back, Twentieth Century Fox and their marketing teams were eager to publicise Revenge of the Jedi - the third chapter of the STAR WARS saga, then in production - in the American Variety entertainment newspaper in 1982, via a special and lavish gate-fold pull-out poster advertorial that has become a lovely collector's item.